SEO Optimization seo
Backlinks
How to get more backlinks?
- How can I get more backlinks to my website?open in new window
- How do you create backlinks for your blog posts and articles?open in new window
- Broken links. Report broken links to its website admin and prescribe different sites to replace that.
- Infographics. Make infographics that are straightforward and can be shared.
- Visitor posting. Guest blogging is the best way to reach new crowds. Distribute articles on other mainstream sites.
- Keep an eye on rivals' promoting methodologies.
- Internal connections. Internal links(blog to other blogs)
- Connect with other bloggers on social media platform and visit their blogs, comment on their blog posts.
- Share posts on social media.
SEO-friendly URLS with keywords
They help Google understand your topic and help in ranking. For example, if the main keyword is "How can I be rich?" then the URL should be "littledatastructures.netlify.app/how-to-be-rich".
Sitemap
- XML Sitemap Generatoropen in new window
- SureOak Sitemap Generatoropen in new window
- Netlify Sitemap Plugin
- Add Robot.txtopen in new window
On-Page SEO
What is on-page SEO?open in new window
On-page SEO refers to the material and HTML source code of a page, while off-page SEO refers to links and other external signals.
On-page SEO contains:
- URL structure
- title tag
- meta description
- heading tags
- alt tags
- keywords(what it refers to here?)
- content
- speed(try to improve speed)
- internal connecting(can do better by improving navigation)
- images
- mobile-friendliness(responsive/PWA?)
Flow of improving ranks
Steps to rank higheropen in new window
- Improve Your On-Site SEO
- Add LSI Keywords To Your Page (what is LSI keywords?)
- Monitor Your Technical SEO
- Match Your Content to Search Intent
- Reduce Your Bounce Rate (what is bounce rate?)
- Find Even Keywords (terms and phrases that can generate qualified traffic to your website) to Target
- Publish Insanely High-Quality Content
- Build Backlinks to Your Site
- Track and Monitor Your Results
Beginners' guide to SEOopen in new window
- general guideline: provide your visitors with a great online experience by following search engine guidelines and fulfilling user intent. Think about what makes the site unique, valuable, or engaging.
- use alt tags to describe images
- social shares are positive signals
- avoid keyword stuffing
Keywords
CTR
Click through rate.
SERPs
Search engine results pages.
TODO: Be sure you’re eligible for inclusion in the Google My Business index; you must have a physical address, even if it’s your home address, and you must serve customers face-to-face, either at your location (like a retail store) or at theirs (like a plumber) Honestly and accurately represent all aspects of your local business data, including its name, address, phone number, website address, business categories, hours of operation, and other features.
User intent
- informational
- navigational
- transactional
KPI
Key performance indicators.
Meta and description tagopen in new window
They are HTML code inside the <head> tag of a web page. Helps search engines understand the content on the page. They usually show up on SERPs.
Meta tag optimization
- title:
- should be shorter than 580 pixels(around 72 characters)
- no word repetitions
- description:
- between 50 and 160 characters
- avoid non-alphanumeric charactersopen in new window, use the HTML entityopen in new window instead
Canonical URLopen in new window
Read till hereopen in new window
Getting more trafficopen in new window
Checklist
- Creating video content on YouTube to complement your website content
- Create and share pins on Pinterest
- Share your articles on content curation sites like Mix.com
- Capture leads and build your email lists - Update your followers when new content is available
- Leave engaging and value-driven comments on related blog posts on similar websites - But Don’t Spam…!
- Post and engage on Twitter
- Build connections on Linkedin
- Join relevant Facebook groups around your niche topic - engage, comment and provide valuable information
- Provide value-driven and information based answers on Quora and you can direct viewers to relevant content on your website
- Create rich content, the average home page has 1900+ words on it.
- SSL or TLS certificate
- Make sure the site has sitemap.xml and robots.txt files(if using WordPress, use the SEO plugin, Yoast)
- Create a Google Search Console account and submit your sitemap
Reading list:
How to rank on Google?open in new window
The best social media strategyopen in new window
Moz Tutorialsopen in new window
Tools
- Google Webmaster Tools
- Google Ads - keyword planner
Check duplicate contents on the website
- Google Search Consoleopen in new window
- Screaming Frogopen in new window
- Ahrefs SEO Toolbaropen in new window
Paid
- Semrush(not free)
Check the uniqueness of the content
Advertisement
- StudAds: cheap per click